One of the important ways of getting traffic is to post to forums, search engines pick up and index forum posts very frequently, when posting be sure to add many keyword rich content and topics to each post. This will help provide popular keywords for your site. Good link popularity is important because it can increase the visitor traffic to your web page. Getting good quality incoming links back to your website is an excellent way of getting visitors that are targeted to your website. If you are selling niche products, you will need to get links from other sites that are related to the products or services you are selling.
Building links to your website is not as difficult as everyone believes, you will need many hours dedicating your time to get the job done properly. Since Search Engine's are placing more and more emphasis on "link popularity" as part of their search engine ranking algorithms, webmasters should definitely invest some time building quality back links to their site. Spend the time building one way and reciprocal links, it is time consuming and it will take a long time but in the end it is worth it.
Finding the right partner to exchange links with is equally as important. To increase link popularity it is necessary to conduct the link exchanges with other webmasters. To increase your traffic and ultimately your revenue, it is certainly worth your while to put some serious effort into reciprocal link exchanging.
Everyday more and more webmasters enter into the world of search engine optimization, after doing some research and reading a few SEO news articles or forum posts everyone move ahead and starts optimizing their sites. First of all, you
Kamis, 20 Desember 2007
So You Need To Have A Website.....
You may have (or work for) a small business, run a youth club or other organisation and have decided to (or been asked to) build a website for it. Where do you start?
Well, you don
Well, you don
Rabu, 19 Desember 2007
Super-Affiliates Choose Multiple Make Money Revenue Stream Website
Do you want to hear about a big secret? One in which most successful millionaires themselves on the internet used this same step by step procedure that made them very wealthy people? I am sure they would be very upset if they knew the word is out on how they quit their day jobs in less than a year and became financially independent with this amazing money making system. Do you want to hear more? Okay then I will tell you.
Have you heard about the Pro2 system? If not, please read on. Read how this Pro2 system actually makes money for you, and all you have to to is check your mailbox every two weeks to collect your big checks. It will be a life changing experience for you, I promise!
Making money online can be a great way to boost your income and you can definitely figure out a lot of different ways with the Pro2 system to make sure you make multiple revenue streams. If you are trying online sales or marketing for the first time then it can be kind of confusing for you because of all the options out there and you do not really know what you are doing. Also, there is really just a lot for you to learn and explore when you are trying to make money online. You can either try to make money fast or you can set your goals low in order to make sure you know how to pace yourself and figure out everything that you need to know in order to continue making money online through sales or marketing.
If you are a rookie or an expert it really does not matter because there are methods with the Pro2 system you can use to help guide you easily into making a lot of money. So what you need to do is get online and do some research about strategies and systems that have worked for other people that you can learn from and employ for yourself.
One of the newest and by far best system is the Pro2 and it has taken two years of intense development to figure this out and organize a formal strategy system of steps and ways to make money online. With the Pro2 system you work with money making products on the web that you can make up to seventy five percent profits with and never have to do anything like stock or ship items by yourself.
The great thing about making money online is that you can work from home or wherever you want and you have a lot of control and even more options about what you can do no matter what because you are always ultimately your own boss. If you follow along a specific guided path to making affiliate sites and using them to your advantage then you will soon become a super affiliate making as much money as you could ever want to make online. You could do this as a little something extra on the side to make a little bit more money or you can be completely devoted to the internet and your online business by making it your primary job and source of income.
The hardest part about selling things online is that you need to network a lot and promote all of the things that you want people to know about.
With the Pro2 system you can definitely pick and choose everything you want to display on your site and then promote only the things that you deem necessary for yourself. The Pro2 system allows you to be in complete control and is a way that makes you able to do the things you want and look at your job however you would like.
The creators of this system are so confident in this product that they are offering free information for a limited time only and also a money back guarantee. All the super-affiliates love this product for very obvious reasons, and you will too.
The Pro2 system is by far the leading money making affiliate product tool sold on ClickBank and anybody who is serious about making money online or looking for a work at home business, the Pro2 system is highly recommended.
Have you heard about the Pro2 system? If not, please read on. Read how this Pro2 system actually makes money for you, and all you have to to is check your mailbox every two weeks to collect your big checks. It will be a life changing experience for you, I promise!
Making money online can be a great way to boost your income and you can definitely figure out a lot of different ways with the Pro2 system to make sure you make multiple revenue streams. If you are trying online sales or marketing for the first time then it can be kind of confusing for you because of all the options out there and you do not really know what you are doing. Also, there is really just a lot for you to learn and explore when you are trying to make money online. You can either try to make money fast or you can set your goals low in order to make sure you know how to pace yourself and figure out everything that you need to know in order to continue making money online through sales or marketing.
If you are a rookie or an expert it really does not matter because there are methods with the Pro2 system you can use to help guide you easily into making a lot of money. So what you need to do is get online and do some research about strategies and systems that have worked for other people that you can learn from and employ for yourself.
One of the newest and by far best system is the Pro2 and it has taken two years of intense development to figure this out and organize a formal strategy system of steps and ways to make money online. With the Pro2 system you work with money making products on the web that you can make up to seventy five percent profits with and never have to do anything like stock or ship items by yourself.
The great thing about making money online is that you can work from home or wherever you want and you have a lot of control and even more options about what you can do no matter what because you are always ultimately your own boss. If you follow along a specific guided path to making affiliate sites and using them to your advantage then you will soon become a super affiliate making as much money as you could ever want to make online. You could do this as a little something extra on the side to make a little bit more money or you can be completely devoted to the internet and your online business by making it your primary job and source of income.
The hardest part about selling things online is that you need to network a lot and promote all of the things that you want people to know about.
With the Pro2 system you can definitely pick and choose everything you want to display on your site and then promote only the things that you deem necessary for yourself. The Pro2 system allows you to be in complete control and is a way that makes you able to do the things you want and look at your job however you would like.
The creators of this system are so confident in this product that they are offering free information for a limited time only and also a money back guarantee. All the super-affiliates love this product for very obvious reasons, and you will too.
The Pro2 system is by far the leading money making affiliate product tool sold on ClickBank and anybody who is serious about making money online or looking for a work at home business, the Pro2 system is highly recommended.
Search Engine Ranking Of The Website
In the competitive market place of the modern world, it has been very hard to promote products and services for the businessmen. But nowadays business professionals are making use of the internet to promote their services and products online. For them the website development is the main media to get close to the quality traffic as the basic thing about Internet Marketing Service reveals.
Like the most other business people develop the website and do not impute any planning and efforts for this. If it continues for long the online mirror of the business will become worthless. So creation of the website does not mean it all, business professionals must take proper initiative to make them live by all means. When a website is indexed with the search engines, Search Engine Optimization based on some certain algorithms for various search engines have the deep impact to sending the targeted traffic to the website of the Webmasters.
It is established that more than 80% of traffic is sent by the search engines to the correspondent website. Only the traffic ensures higher listing for the website in the leading Search Engines like Google, Yahoo, Ask, AltaVista and MSN. All these search engines follow some algorithm to send the website spiders to website. Website owner must understand these algorithms and implement such things while to development of the website for the cyber world.
Basically the cyber crawlers make their way to search engines to extract the needful information for them. For the improve search engine ranking, web masters need to approach for the professional designing of the website. The professional designing of the website will guarantee that the website is search engine friendly and easy to navigate. Content of the website is one of the factor that enhance the visibility of the website. Website content must be easy to understand which will drive the traffic.
Another important aspect of the quality traffic is the link popularity of the website. Link must be well worth of working. It will be always better to have the reciprocal link with the higher ranked website. Links to the other pages of the website should not be affected in any case. With professional search engine marketing business professionals can achieve Improve Search Engine Ranking in the top of search engines. Also it will be best to make a suitable content management system and put into procedure suitable methods of optimization, and put together the use of exclusive optimization techniques for each website.
Like the most other business people develop the website and do not impute any planning and efforts for this. If it continues for long the online mirror of the business will become worthless. So creation of the website does not mean it all, business professionals must take proper initiative to make them live by all means. When a website is indexed with the search engines, Search Engine Optimization based on some certain algorithms for various search engines have the deep impact to sending the targeted traffic to the website of the Webmasters.
It is established that more than 80% of traffic is sent by the search engines to the correspondent website. Only the traffic ensures higher listing for the website in the leading Search Engines like Google, Yahoo, Ask, AltaVista and MSN. All these search engines follow some algorithm to send the website spiders to website. Website owner must understand these algorithms and implement such things while to development of the website for the cyber world.
Basically the cyber crawlers make their way to search engines to extract the needful information for them. For the improve search engine ranking, web masters need to approach for the professional designing of the website. The professional designing of the website will guarantee that the website is search engine friendly and easy to navigate. Content of the website is one of the factor that enhance the visibility of the website. Website content must be easy to understand which will drive the traffic.
Another important aspect of the quality traffic is the link popularity of the website. Link must be well worth of working. It will be always better to have the reciprocal link with the higher ranked website. Links to the other pages of the website should not be affected in any case. With professional search engine marketing business professionals can achieve Improve Search Engine Ranking in the top of search engines. Also it will be best to make a suitable content management system and put into procedure suitable methods of optimization, and put together the use of exclusive optimization techniques for each website.
The Best Way To Make Good Money From Your Website Using Affiliate Programs
Have you got a website that is not making you much money? Have you ever sat down and thought to yourself,
Selasa, 18 Desember 2007
Surefire SEO For New Websites
Have you ever wonder why some websites are more successful than the others? Have you purchased a ready-made website, fire it onto the web and realize that there is no traffic to the website? Are the gurus having secrets that you don
Running A Retail Website
What You Need To Know
Of the many potential home businesses, a retail website is one of the best. Running a retail website isn
Of the many potential home businesses, a retail website is one of the best. Running a retail website isn
Trust in a Website Hosting Review? Trust to luck?
The Web hosting service market continues to grow every day, while the services offered become more complex to meet the needs of all businesses. In this volatile environment, it is important to be able to quickly research your options and read a variety of Web hosting reviews before you spend your hard-earned money on the wrong provider.
There are thousands of Web hosts in existence, and many have similar packages available, so it can be tricky for a user to determine which ones are truly the best
There are thousands of Web hosts in existence, and many have similar packages available, so it can be tricky for a user to determine which ones are truly the best
Senin, 17 Desember 2007
The Benefits to Creating Your Own Website to Resell Private Label Products
In the United States, many individuals are making money through a process that is known as private label resell rights. Private label resell rights are a special type of business opportunity. It is an opportunity that has a lot of potential; however, to be successful, you must first know what you are doing.
Private label resell rights are available on a wide variety of different products. Despite the wide variety of different products, e-books and software programs are the most popular. With private label resell rights, the original product creator either does not have the time or the money needed to market and sell their product. Instead of selling their product to prospective customers, they sell the rights to someone who has knowledge and the time to sell their product. There is a good chance that you can be that person.
The first step in taking part in this opportunity is to find a product with available resell rights. As previously mentioned, this product is often an e-book or a software program. Before agreeing to purchase the resell rights to a private label product, you are advised to know what you are purchasing. Not only will you want to make sure that the product is a quality one, but you will also need to make sure that it is one that will sell. Since you will be purchasing the resell rights to this product, you will not want to waste your money on something that you cannot use.
As soon as you purchase the resell rights to a product you may be able to begin selling it; however, additional steps may need to be taken. For instance, private label resell rights often require you to change the product, which you just purchased the resell rights to. This change is often minimal, but it is sometimes required. The last thing that you may want to do is alter a perfect product, but in a way it may be able to help you. After this alteration, you may be able to claim the product as your own. This means that you could officially be the author of an e-book or a software developer.
Once the additional steps, if any are required, are taken, you can then begin to sell your product. Unfortunately, this is where many individuals go wrong. The only way that you will make money is if the product sells; therefore, you need to find and use an effective selling method. There are a number of different methods that you can use; however, you may find your own website to be the most beneficial. This website can not only be used to provide information on your product, but it can also be used to purchase it.
When it comes to developing a website, there are many individuals who are unfamiliar with web design. If you are one of those individuals, you will have a number of alternatives. One of those alternatives includes the assistance of a professional website developer or designer. For a fee, you should be able to have a professional design your website for you. If you are looking for a low-cost way to develop your own website, you are urged to choose a web hosting plan that includes a free site builder.
When building your website, you will want to add information on the product in which you are selling. If you are selling an e-book, you may not only want to give a description of your book, but a few samples. These samples, also often referred to as inserts, will allow your potential customers to determine whether or not your product is worth the buy. In addition to adding product descriptions, samples, and pictures, you will also want to add a shopping cart. This feature, provided by most web hosting companies, will allow you sell your product right off of your website.
For a small amount of money, you will have a way to not only sell your product, but market it as well. After you have created your website, you will find that customers make their way to you, thanks to search engines. In time, you should be able to sell your product and make a substantial profit.
Private label resell rights are available on a wide variety of different products. Despite the wide variety of different products, e-books and software programs are the most popular. With private label resell rights, the original product creator either does not have the time or the money needed to market and sell their product. Instead of selling their product to prospective customers, they sell the rights to someone who has knowledge and the time to sell their product. There is a good chance that you can be that person.
The first step in taking part in this opportunity is to find a product with available resell rights. As previously mentioned, this product is often an e-book or a software program. Before agreeing to purchase the resell rights to a private label product, you are advised to know what you are purchasing. Not only will you want to make sure that the product is a quality one, but you will also need to make sure that it is one that will sell. Since you will be purchasing the resell rights to this product, you will not want to waste your money on something that you cannot use.
As soon as you purchase the resell rights to a product you may be able to begin selling it; however, additional steps may need to be taken. For instance, private label resell rights often require you to change the product, which you just purchased the resell rights to. This change is often minimal, but it is sometimes required. The last thing that you may want to do is alter a perfect product, but in a way it may be able to help you. After this alteration, you may be able to claim the product as your own. This means that you could officially be the author of an e-book or a software developer.
Once the additional steps, if any are required, are taken, you can then begin to sell your product. Unfortunately, this is where many individuals go wrong. The only way that you will make money is if the product sells; therefore, you need to find and use an effective selling method. There are a number of different methods that you can use; however, you may find your own website to be the most beneficial. This website can not only be used to provide information on your product, but it can also be used to purchase it.
When it comes to developing a website, there are many individuals who are unfamiliar with web design. If you are one of those individuals, you will have a number of alternatives. One of those alternatives includes the assistance of a professional website developer or designer. For a fee, you should be able to have a professional design your website for you. If you are looking for a low-cost way to develop your own website, you are urged to choose a web hosting plan that includes a free site builder.
When building your website, you will want to add information on the product in which you are selling. If you are selling an e-book, you may not only want to give a description of your book, but a few samples. These samples, also often referred to as inserts, will allow your potential customers to determine whether or not your product is worth the buy. In addition to adding product descriptions, samples, and pictures, you will also want to add a shopping cart. This feature, provided by most web hosting companies, will allow you sell your product right off of your website.
For a small amount of money, you will have a way to not only sell your product, but market it as well. After you have created your website, you will find that customers make their way to you, thanks to search engines. In time, you should be able to sell your product and make a substantial profit.
Teachers- Make Your Life Easier With A Personal Website
Whether you teach high school physics or college level English, your own personal website can not only help your students better understand the material but make your life easier at the same time. Even if your institution provides for you to have your own website, they may not give you enough room to really do with it what you need to. Use this site for basic information and link to your personal website where you will have more freedom to give your students the information they need.
Update homework assignments. Sometimes, inclement weather or emergencies may keep you or your students out of the classroom. Rather than lose whole class periods, you can use your website to update your students on what to expect. Was an important paper due that day? Give an extension or have them email it or upload it to your site. Will the reading for that day be discussed the next time the class meets or should they go ahead and do the next reading? Also, if there is a typo or a question that you are getting about the homework assignment from many students, you can address the concern on your website.
Answer questions one time only. You may have two sections of the same class or students who weren't listening or didn't show up the first 7,000 times the question was asked. To make things simple, you can have a frequently asked questions page for class expectations and rules and a forum for students to ask questions where other students can refer first before asking you again.
Notes and review sheets. Especially for high-schoolers, notes for your class may help them to not only understand the material, but learn how to take good, thorough notes. Also good for those who miss class. Review sheets, too, will help your class hone in on the topics they should focus on for major exams or projects.
Link to research and interactive examples. Often the top 10% and the bottom 10% of the class miss out on the extra attention they need. With a website, you can provide interactive learning activities, extra worksheets to practice with, and further information for those who want to learn more about the background of the subject or explore beyond the limits of the class. These are good for offering extra credit, as well.
No matter what it is that motivates you to build your own website, as a teacher, it will be easier for you reach your students more efficiently and minimize at-home phone calls, excuses, and panicked students. Email, of course, will come with your web site and you can give different classes different email addresses to reach you in order to better organize your desk or assign a certain email address for high priority or turning in assignments.
You can also include pages that are inaccessible to the students for your own personal organization. Grades, attendance, notes to yourself on projects, resources, lecture notes, et cetera can all be kept on your website, accessible to you at any time. As a teacher, a personal website is not just a luxury. Once you build yours, you will wonder how you ever managed without it.
Update homework assignments. Sometimes, inclement weather or emergencies may keep you or your students out of the classroom. Rather than lose whole class periods, you can use your website to update your students on what to expect. Was an important paper due that day? Give an extension or have them email it or upload it to your site. Will the reading for that day be discussed the next time the class meets or should they go ahead and do the next reading? Also, if there is a typo or a question that you are getting about the homework assignment from many students, you can address the concern on your website.
Answer questions one time only. You may have two sections of the same class or students who weren't listening or didn't show up the first 7,000 times the question was asked. To make things simple, you can have a frequently asked questions page for class expectations and rules and a forum for students to ask questions where other students can refer first before asking you again.
Notes and review sheets. Especially for high-schoolers, notes for your class may help them to not only understand the material, but learn how to take good, thorough notes. Also good for those who miss class. Review sheets, too, will help your class hone in on the topics they should focus on for major exams or projects.
Link to research and interactive examples. Often the top 10% and the bottom 10% of the class miss out on the extra attention they need. With a website, you can provide interactive learning activities, extra worksheets to practice with, and further information for those who want to learn more about the background of the subject or explore beyond the limits of the class. These are good for offering extra credit, as well.
No matter what it is that motivates you to build your own website, as a teacher, it will be easier for you reach your students more efficiently and minimize at-home phone calls, excuses, and panicked students. Email, of course, will come with your web site and you can give different classes different email addresses to reach you in order to better organize your desk or assign a certain email address for high priority or turning in assignments.
You can also include pages that are inaccessible to the students for your own personal organization. Grades, attendance, notes to yourself on projects, resources, lecture notes, et cetera can all be kept on your website, accessible to you at any time. As a teacher, a personal website is not just a luxury. Once you build yours, you will wonder how you ever managed without it.
Search engine optimization (SEO) has become a necessity for websites
Search engine optimization (SEO) has become a necessity for websites looking to increase their market penetration. What makes search engine optimization such a challenging field is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any SEO firm to stay in tune with the latest SEO developments. If you are looking to increase the popularity of your website and want to hire a SEO firm to take care of the search engine optimization of your site, here are a few tips to help you choose a SEO firm.
One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO firm is if it is capable of offering content writing services for SEO. Almost all major SEO firms now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO firm that can utilize other content centric avenues like article writing and press release writing.
Another thing to keep in mind while choosing a SEO firm is the services that are on offer. It pays to work with a SEO firm that can offer a complete portfolio of services from link building to specialized web designing services. SEO firms offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO firm for carrying out SEO of your site from the ground up, then the SEO firm will automatically choose the link building package your site needs.
It is also important to look at the credentials of the firm you are dealing with, most SEO firms make tall claims but have very little to back up their claims. Before you choose a SEO firm ask them for a website they have optimized, most SEO firms will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO firm itself. If the SEO firm
One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO firm is if it is capable of offering content writing services for SEO. Almost all major SEO firms now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO firm that can utilize other content centric avenues like article writing and press release writing.
Another thing to keep in mind while choosing a SEO firm is the services that are on offer. It pays to work with a SEO firm that can offer a complete portfolio of services from link building to specialized web designing services. SEO firms offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO firm for carrying out SEO of your site from the ground up, then the SEO firm will automatically choose the link building package your site needs.
It is also important to look at the credentials of the firm you are dealing with, most SEO firms make tall claims but have very little to back up their claims. Before you choose a SEO firm ask them for a website they have optimized, most SEO firms will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO firm itself. If the SEO firm
Minggu, 16 Desember 2007
Take Advantage Of The Search Option On A Used Car Website To Find Your Used Vauxhall
If you are looking to buy a used Vauxhall then you should take advantage of the search feature that a specialist used car website will offer along with many other helpful tools when making a search for a used car. And of course they should also offer plenty of free advice, hints and tips on how to get the best out of the search and also when it comes to going and looking the car over and taking it for a test drive.
The search feature offered by a specialist used car website is different from the standard search engine that you would normally use online. This search engine should allow you to scour what is on offer based on a huge range of criteria to find the match for the used Vauxhall you are interested in. Because there are many different models of Vauxhall starting with the exact model is a great starting point. After this you are able to narrow down the search even more by how much you want to pay for the car, the radius in which you want to travel, engine size or even colour. By honing your search this way you are not going to be wasting time looking through several web pages of cars that you have no interest in whatsoever.
While a used car website can greatly cut down the time you spend looking for a used Vauxhall there is the disadvantage of not actually being able to see the car and walk around it to get the feel of it, however while you cannot actually be there the majority of specialist websites will encourage the seller to take several good clear photographs of the car including the front, sides and back of the car. While this is not the same it can give you a very good idea of what the car looks like and the state the bodywork is in, you should be very wary of any photographs that have been taken in poor lighting conditions as this could mean that the seller is trying to hide something.
Along with the photographs the seller should have included a detailed listing alongside the photo; the more descriptive the better as this is how you are going to be able to narrow down from the choices of used Vauxhall that the search engine provided. If the seller has taken the trouble not only the essential information will be listed but also any additional features which make the car stand out from above the rest. Of course there will also be contact information included with the listing which allows you to ask any questions you have regarding the used Vauxhall which haven
The search feature offered by a specialist used car website is different from the standard search engine that you would normally use online. This search engine should allow you to scour what is on offer based on a huge range of criteria to find the match for the used Vauxhall you are interested in. Because there are many different models of Vauxhall starting with the exact model is a great starting point. After this you are able to narrow down the search even more by how much you want to pay for the car, the radius in which you want to travel, engine size or even colour. By honing your search this way you are not going to be wasting time looking through several web pages of cars that you have no interest in whatsoever.
While a used car website can greatly cut down the time you spend looking for a used Vauxhall there is the disadvantage of not actually being able to see the car and walk around it to get the feel of it, however while you cannot actually be there the majority of specialist websites will encourage the seller to take several good clear photographs of the car including the front, sides and back of the car. While this is not the same it can give you a very good idea of what the car looks like and the state the bodywork is in, you should be very wary of any photographs that have been taken in poor lighting conditions as this could mean that the seller is trying to hide something.
Along with the photographs the seller should have included a detailed listing alongside the photo; the more descriptive the better as this is how you are going to be able to narrow down from the choices of used Vauxhall that the search engine provided. If the seller has taken the trouble not only the essential information will be listed but also any additional features which make the car stand out from above the rest. Of course there will also be contact information included with the listing which allows you to ask any questions you have regarding the used Vauxhall which haven
Submitting Websites to Directories
Submitting your website to the various online directories is an important part of any Link Popularity campaign. While your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity.
Paying for your directory submission can be a waste of money. You can get just as good a result from submitting to free directories. Personally, I wouldn't recommend you pay for what you can get free elsewhere.
The best directories to submit your site to are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at http://www.Pimp-Url.com . Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that do not encode outgoing links will help your website's Search Engine Ranking.
Deep Linking can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for the same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of the same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories. Choose the relevant directory category for your website. Most directories will have many categories you can submit your site to. Decide on the one that is most relevant, preferably a keyword that you are aiming for high search engine ranking in, and try to submit to the same or similar category in every directory, at least for your main page. This will increase the ranking of your site relating to the keyword chosen.
Submit to different categories as long as your website is relevant to those categories. This will increase the number of incoming links to your website. Writing the title for your website is very important. Try to include a keyword you are aiming for ranking in the title, but make the use of it appropriate. Describe your website in a way that will attract visitors. The length of your description will vary from directory to directory, but most will be under 250 characters. Some will allow up to 1,000 characters, and in those cases write the most comprehensive description of your site and its features that you can. It is a good idea to write several descriptions of different lengths, say from under 50 characters for a brief overview, to around 150 characters for a fuller description, up to 250 characters for a yet more comprehensive listing, and finally a full description as previously mentioned for over 250 characters. Keep your listing pertinent to your website, insert keywords where relevant and appropriate, but do not just submit a keyword listing, as most directories will reject your submission. Save all your descriptions in a text file, and just copy & paste into the descriptions boxes when needed rather than typing the same descriptions out again and again.
Again, as with the description mentioned above, the amount of keywords you can use will vary from directory to directory. Some will not give the option, some will allow you numbers of keywords, whilst others go by numbers of characters. Make a list of all relevant keywords for your site, from most important to least, and basically keep adding keywords until either you get to the bottom of your list (unlikely unless your list is really short) or you run out allowed characters/keywords. Check what keywords your competitors are going for if you need inspiration. This can often be done by viewing the source of a web page and checking the META tags. Again, save your keywords to a text file.
Paying for your directory submission can be a waste of money. You can get just as good a result from submitting to free directories. Personally, I wouldn't recommend you pay for what you can get free elsewhere.
The best directories to submit your site to are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at http://www.Pimp-Url.com . Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that do not encode outgoing links will help your website's Search Engine Ranking.
Deep Linking can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for the same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of the same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories. Choose the relevant directory category for your website. Most directories will have many categories you can submit your site to. Decide on the one that is most relevant, preferably a keyword that you are aiming for high search engine ranking in, and try to submit to the same or similar category in every directory, at least for your main page. This will increase the ranking of your site relating to the keyword chosen.
Submit to different categories as long as your website is relevant to those categories. This will increase the number of incoming links to your website. Writing the title for your website is very important. Try to include a keyword you are aiming for ranking in the title, but make the use of it appropriate. Describe your website in a way that will attract visitors. The length of your description will vary from directory to directory, but most will be under 250 characters. Some will allow up to 1,000 characters, and in those cases write the most comprehensive description of your site and its features that you can. It is a good idea to write several descriptions of different lengths, say from under 50 characters for a brief overview, to around 150 characters for a fuller description, up to 250 characters for a yet more comprehensive listing, and finally a full description as previously mentioned for over 250 characters. Keep your listing pertinent to your website, insert keywords where relevant and appropriate, but do not just submit a keyword listing, as most directories will reject your submission. Save all your descriptions in a text file, and just copy & paste into the descriptions boxes when needed rather than typing the same descriptions out again and again.
Again, as with the description mentioned above, the amount of keywords you can use will vary from directory to directory. Some will not give the option, some will allow you numbers of keywords, whilst others go by numbers of characters. Make a list of all relevant keywords for your site, from most important to least, and basically keep adding keywords until either you get to the bottom of your list (unlikely unless your list is really short) or you run out allowed characters/keywords. Check what keywords your competitors are going for if you need inspiration. This can often be done by viewing the source of a web page and checking the META tags. Again, save your keywords to a text file.
Stylish Pet Carriers introduces brand new pet products website interface
Pet product websites have made it uneasy on incoming visitors to target and find information about individual pet preference; it is getting increasingly harder to not only locate a specific item, but also purchase it, you have to go through countless pages to do so.
The endless amount of words stuffed on these pages to satisfy the search engine is ludicrous and produces unfriendly results, it also proves non-navigational towards users; what is the end result? It results in visitors leaving the page, hopelessly searching for animal shampoos, pet dental care, durable toy supplies, and natural pet foods.
By studying the competitors, StylishPetCarriers.com was able to gain a foreseeable advantage. Thus SPC invented from scratch with a design capable of leading pet lovers easily through the navigational bar to find each item. As you select each pet product, it will take you to a descriptive page about the product featuring the benefits. The images on the front page also come with descriptions, and are clickable as well.
The thought of SPC
The endless amount of words stuffed on these pages to satisfy the search engine is ludicrous and produces unfriendly results, it also proves non-navigational towards users; what is the end result? It results in visitors leaving the page, hopelessly searching for animal shampoos, pet dental care, durable toy supplies, and natural pet foods.
By studying the competitors, StylishPetCarriers.com was able to gain a foreseeable advantage. Thus SPC invented from scratch with a design capable of leading pet lovers easily through the navigational bar to find each item. As you select each pet product, it will take you to a descriptive page about the product featuring the benefits. The images on the front page also come with descriptions, and are clickable as well.
The thought of SPC
Sabtu, 15 Desember 2007
The Three Second Test for a Successful Website
Websites Deliver Business
Most of us know how to dress nicely and speak clearly, right? The crazy thing is business owners spend thousands on driving and directing people to their websites only to have them arrive at a website that comes up short. Visitors are greeted by your online "salesperson" and its almost like your website has a five o'clock shadow, speaks in tongues, is difficult to understand, did nothing about wearing a pressed suit and doesn't ask for the sale.
Sales Basics 101 The Three Second Test
Most sales training institutes will tell you that you have three seconds to capture the interest of your customers. In that time, they make a decision about who you are, how credible your product or service is and, ultimately, whether or not they will buy from you. Your website is no different. Your homepage should tell your customers what you do within that three seconds, and it should tell them at a glance. You need to quickly and simply tell your customers what you do in order to get them to stick to your website and move towards making an enquiry or a sale. Let me share some quick pointers on creating stick-ability.
The Glance Test
Remember, this may be the first time a customer has come to your website, now is your chance to grab their attention. Your website must make it ABSOLUTELY clear what you do at a glance. Use images that show what you do and make it clear where they can find the sections they want. If they have to guess your web site won't work.
Create a Compelling Headline
The next part of our three second test is whether users can find information quickly. I don't know about you but I want information now and as fast as possible. When visitors arrive at the home page, your goal is to display information that is relevant to them and in the form of a headline which can be found easily and quickly. Do this and your home page will convert loads of visitors into enquiries.
How Much Text is Good Text?
Less is always more when it comes to text first impressions. Reduce your text to the absolute minimum necessary and stick to the point! (when was the last time you read through a three page sales pitch?) A simple statement about your products or services and who your customers are is all that you need on the homepage. Using strong
Most of us know how to dress nicely and speak clearly, right? The crazy thing is business owners spend thousands on driving and directing people to their websites only to have them arrive at a website that comes up short. Visitors are greeted by your online "salesperson" and its almost like your website has a five o'clock shadow, speaks in tongues, is difficult to understand, did nothing about wearing a pressed suit and doesn't ask for the sale.
Sales Basics 101 The Three Second Test
Most sales training institutes will tell you that you have three seconds to capture the interest of your customers. In that time, they make a decision about who you are, how credible your product or service is and, ultimately, whether or not they will buy from you. Your website is no different. Your homepage should tell your customers what you do within that three seconds, and it should tell them at a glance. You need to quickly and simply tell your customers what you do in order to get them to stick to your website and move towards making an enquiry or a sale. Let me share some quick pointers on creating stick-ability.
The Glance Test
Remember, this may be the first time a customer has come to your website, now is your chance to grab their attention. Your website must make it ABSOLUTELY clear what you do at a glance. Use images that show what you do and make it clear where they can find the sections they want. If they have to guess your web site won't work.
Create a Compelling Headline
The next part of our three second test is whether users can find information quickly. I don't know about you but I want information now and as fast as possible. When visitors arrive at the home page, your goal is to display information that is relevant to them and in the form of a headline which can be found easily and quickly. Do this and your home page will convert loads of visitors into enquiries.
How Much Text is Good Text?
Less is always more when it comes to text first impressions. Reduce your text to the absolute minimum necessary and stick to the point! (when was the last time you read through a three page sales pitch?) A simple statement about your products or services and who your customers are is all that you need on the homepage. Using strong
Should You Have Static Or Dynamic Websites
Once a static website has been published it will not change until the next edition. A dynamic website, on the other hand, relies on a back end engine to change site content. Dynamic site content is changed on the fly while static content modified through editions. Deciding whether static or dynamic sites are better is like determining whether vanilla or chocolate ice cream is better. It truly depends on your situation, and your needs.
Dynamic websites yield more to the interactive makeup of the Internet. Because dynamic site modification does not require knowledge of html, it simplifies editing. Users are empowered, for they are enabled to make changes to the site.
The decision is yours to make, and it should be based on your needs. Most websites are infrequently edited, and, unfortunately, are not at all interactive. Therefore, a static site is the logical choice. For example, if you are an insurance broker and you just want to have an online brochure website, a static web site will do. On the other hand, an online business that plans to list hundreds of products should opt for the dynamic option.
Dynamic websites are more expensive to implement because they require skilled professionals. While a graphics artist may be able to create a static website, they lack the programming skills required to implement such a solution. In addition, dynamic websites are less search engine friendly than static sites. Search engine spiders struggle to crawl through certain dynamic sites due to the often long and complicated URLs.
Real world example: URL's of dynamically generated sites often contain percentage signs (%), question marks (?), and other symbols such as &, + and $ or text such as cgi-bin. Although search engine spiders have become better at reading URL parameters (text after the question mark), but have a hard time when there are too many and therefore certain pages on dynamic sites with many URL parameters are not crawled.
Static Site
Pros - Inexpensive development, Quick deployment, Low skill level required
Cons - Updates require html editing, Lack of interactivity, Stagnant content
Dynamic Site
Pros - Highly Scalable, Interactive, Updates don
Dynamic websites yield more to the interactive makeup of the Internet. Because dynamic site modification does not require knowledge of html, it simplifies editing. Users are empowered, for they are enabled to make changes to the site.
The decision is yours to make, and it should be based on your needs. Most websites are infrequently edited, and, unfortunately, are not at all interactive. Therefore, a static site is the logical choice. For example, if you are an insurance broker and you just want to have an online brochure website, a static web site will do. On the other hand, an online business that plans to list hundreds of products should opt for the dynamic option.
Dynamic websites are more expensive to implement because they require skilled professionals. While a graphics artist may be able to create a static website, they lack the programming skills required to implement such a solution. In addition, dynamic websites are less search engine friendly than static sites. Search engine spiders struggle to crawl through certain dynamic sites due to the often long and complicated URLs.
Real world example: URL's of dynamically generated sites often contain percentage signs (%), question marks (?), and other symbols such as &, + and $ or text such as cgi-bin. Although search engine spiders have become better at reading URL parameters (text after the question mark), but have a hard time when there are too many and therefore certain pages on dynamic sites with many URL parameters are not crawled.
Static Site
Pros - Inexpensive development, Quick deployment, Low skill level required
Cons - Updates require html editing, Lack of interactivity, Stagnant content
Dynamic Site
Pros - Highly Scalable, Interactive, Updates don
Jumat, 14 Desember 2007
The embarrassingly easy secret to massive website content - outsourcing
The embarrassingly easy secret to massive website content - outsourcing
The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there.
With good website content you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A sites success, be it for profit or not, is the number of the flow of traffic in your site.
So how does good content and great articles get you traffic? Well, many search engines rely on the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, it may be chosen to be a part of the top listed sites in the search result pages.
But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well written articles that incorporate the keywords and keyword phrases properly in their content and articles.
There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.
Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.
Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view your site. Every website could use the extra traffic website visitors could invite.
Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client
The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there.
With good website content you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A sites success, be it for profit or not, is the number of the flow of traffic in your site.
So how does good content and great articles get you traffic? Well, many search engines rely on the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, it may be chosen to be a part of the top listed sites in the search result pages.
But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well written articles that incorporate the keywords and keyword phrases properly in their content and articles.
There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.
Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.
Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view your site. Every website could use the extra traffic website visitors could invite.
Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client
Ten Ways to Keep Your Website Unnoticed on the Internet.
If you are a person who likes to keep up with current trends you will know that it is important to have your own website. After all anybody who is Anybody Important has a website of their very own. However one of the dangers of having a website is that someone browsing on the internet might discover it one day and what is worse, actually pause to visit your site and read its contents! They might even be interested stopping for a while to read what you wrote in it, or want to buy the widget you thought might be good to sell as you have more than one of them. If you would like to reduce the possibilities of that happening be sure to follow these ten tips, and you can be sure that very few people will even know your website exists.
1. Choose an obscure domain name. Make sure the name you select has no relevance to the content of your site, to you or your business. Whatever you do make sure the domain name contains NO keywords that would indicate what your site is about and attract attention when someone searches for a site with your content or product.
2. Do not submit your website URL to any search engines, especially the big ones like Google, Yahoo, or MSN. Do not participate in any offers for your website to be submitted to search engines for free.
3. Never add fresh content or pages to your website. In fact it is a better idea to identically duplicate your content on every page.
4. Avoid reading anything about how to promote traffic to your website. One of the strategies might sink into your sub conscious, and you might find yourself promoting your site by accident.
5. Set up your website and then just leave it. Try not even to visit it yourself if possible in case your computer has tracking cookies. Any visits to your site could attract attention.
6. Make sure that you have a generic e mail address that you use all the time. An example of this might be a hotmail or yahoo address. Then when you write emails no one can track down your website through your email address. An address like me @mywebsite.com would just give the game away.
7. Even if you are passionate about writing, do not even consider writing an article and submitting it to a free article submission site such as Articles Beyond Better.Com. The problem with submitting an article is that you have to put something in the resource box which tells other people who you are and how to visit your website and buy your widget. It
1. Choose an obscure domain name. Make sure the name you select has no relevance to the content of your site, to you or your business. Whatever you do make sure the domain name contains NO keywords that would indicate what your site is about and attract attention when someone searches for a site with your content or product.
2. Do not submit your website URL to any search engines, especially the big ones like Google, Yahoo, or MSN. Do not participate in any offers for your website to be submitted to search engines for free.
3. Never add fresh content or pages to your website. In fact it is a better idea to identically duplicate your content on every page.
4. Avoid reading anything about how to promote traffic to your website. One of the strategies might sink into your sub conscious, and you might find yourself promoting your site by accident.
5. Set up your website and then just leave it. Try not even to visit it yourself if possible in case your computer has tracking cookies. Any visits to your site could attract attention.
6. Make sure that you have a generic e mail address that you use all the time. An example of this might be a hotmail or yahoo address. Then when you write emails no one can track down your website through your email address. An address like me @mywebsite.com would just give the game away.
7. Even if you are passionate about writing, do not even consider writing an article and submitting it to a free article submission site such as Articles Beyond Better.Com. The problem with submitting an article is that you have to put something in the resource box which tells other people who you are and how to visit your website and buy your widget. It
Search Engine Optimization for Dynamic Websites
What are "Dynamic Websites"?
Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here is a sample dynamic URL-
http://www.bbc.co.uk/cgi-bin/search/results.pl?q=%22dynamic+websites%22&tab=news&go=homepage
As per the above example of www.bbc.co.uk, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)
What are the problems that search engines face in indexing Dynamic URLs?
1. Search engines often consider a dynamic URL as an infinite set of links.
2. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page. As session ids of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.
3. Proceeding with the same logic presented in point # 2, indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines to present with the most relevant information in the fastest possible time.
Here is what Google says about indexing of dynamic websites -
Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. (Source - http://www.google.com/webmasters/)
What are the options that you have in order to make a search engine spider index your Dynamic URLs?
1. Use of softwares - Exception Digital Enterprise Solutions (http://www.xde.net) offers a software which can change the dynamic URLs to static ones. Named XQASP, it will remove the "?" in the Query String and replace it with "/", thereby allowing the search engine spiders to index the dynamic content.
Example -
http://www.my-online-store.com/books.asp?id=1190 will change to
http://www.my-online-store.com/books/1190.
The latter being a static URL, it can easily be indexed by the search engine spiders.
2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by search engines is using CGI/Perl scripts. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). In order to fix this problem, you'll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address.
Example - http://www.my-online-store.com/books.asp?id=1190
When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable.
So, in the above example "?id=1190" is assigned a variable, say "A". The dynamuc URL http://www.my-online-store.com/coolpage.asp?id=1190
will change to http://www.my-online-store.com/books/A through CGI/Perl scripts which can easily be indexed by the search engines.
3. Re-configuring your web servers -
(i) Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.
(ii) ColdFusion - You'll need to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.
4. Creation of a Static Page linked to an array of dynamic Pages -
This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for search engine rankings. Include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business (You can conduct keyword research for your site through http://www.wordtracker.com). Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines.
How Amazon.com, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs?
A search in Google for internet marketing books, yielded a result that takes you directly to the appropriate dynamic page at Amazon: http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.
Since the above URL does not contain any query strings, all search engines can index Amazon.com's products. Amazon.com uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs search engine index friendly.
Conclusion
Even a few years back, most of the major search engines did not index dynamic URLs, thereby often preventing top search engine rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google's numero uno position is currently being threatened by Microsoft's MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC Search Engine industry.
Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here is a sample dynamic URL-
http://www.bbc.co.uk/cgi-bin/search/results.pl?q=%22dynamic+websites%22&tab=news&go=homepage
As per the above example of www.bbc.co.uk, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)
What are the problems that search engines face in indexing Dynamic URLs?
1. Search engines often consider a dynamic URL as an infinite set of links.
2. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page. As session ids of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.
3. Proceeding with the same logic presented in point # 2, indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines to present with the most relevant information in the fastest possible time.
Here is what Google says about indexing of dynamic websites -
Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. (Source - http://www.google.com/webmasters/)
What are the options that you have in order to make a search engine spider index your Dynamic URLs?
1. Use of softwares - Exception Digital Enterprise Solutions (http://www.xde.net) offers a software which can change the dynamic URLs to static ones. Named XQASP, it will remove the "?" in the Query String and replace it with "/", thereby allowing the search engine spiders to index the dynamic content.
Example -
http://www.my-online-store.com/books.asp?id=1190 will change to
http://www.my-online-store.com/books/1190.
The latter being a static URL, it can easily be indexed by the search engine spiders.
2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by search engines is using CGI/Perl scripts. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). In order to fix this problem, you'll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address.
Example - http://www.my-online-store.com/books.asp?id=1190
When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable.
So, in the above example "?id=1190" is assigned a variable, say "A". The dynamuc URL http://www.my-online-store.com/coolpage.asp?id=1190
will change to http://www.my-online-store.com/books/A through CGI/Perl scripts which can easily be indexed by the search engines.
3. Re-configuring your web servers -
(i) Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.
(ii) ColdFusion - You'll need to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.
4. Creation of a Static Page linked to an array of dynamic Pages -
This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for search engine rankings. Include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business (You can conduct keyword research for your site through http://www.wordtracker.com). Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines.
How Amazon.com, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs?
A search in Google for internet marketing books, yielded a result that takes you directly to the appropriate dynamic page at Amazon: http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.
Since the above URL does not contain any query strings, all search engines can index Amazon.com's products. Amazon.com uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs search engine index friendly.
Conclusion
Even a few years back, most of the major search engines did not index dynamic URLs, thereby often preventing top search engine rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google's numero uno position is currently being threatened by Microsoft's MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC Search Engine industry.
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